Keynote speaking
A sharp, energising introduction to the hidden rules driving behaviour—and what leaders can do about them.
Explore keynotesInternational speaker · Author · Culture change agent
The rules that shape your culture aren’t written down.
Steve Simpson helps leaders expose the unwritten ground rules driving behaviour—and turn workplace culture into a measurable advantage.
35+years speaking
4continents
5books
UGRs®original framework
WATCH STEVE IN ACTION
Ideas that challenge. Energy that connects.
See Steve turn a complex subject into a practical, engaging conversation audiences can immediately use.
THE IDEA
Culture is what happens when no one is watching.
Every workplace has unwritten ground rules: shared perceptions of “the way we do things around here.” These UGRs® quietly determine how people lead, collaborate, serve customers and respond to change.
Steve created the UGRs® framework to make those invisible rules visible—and give leaders a practical way to shift them.
See how the framework works“Great cultures don’t happen by chance. They are shaped by what leaders consistently notice, discuss and reinforce.”— Steve Simpson
WAYS TO WORK WITH STEVE
From insight to lasting change.
Every engagement is tailored to your audience, strategic priorities and desired outcomes.
Leadership workshops
Practical, facilitated sessions that help leadership teams identify and shift the UGRs holding performance back.
Explore workshopsCulture transformation
A structured partnership that embeds productive behaviours and makes culture change tangible, owned and sustainable.
Explore advisoryWHAT CHANGES
Less culture theatre. More honest conversations.
Steve gives people a shared language for discussing what usually stays unspoken. The result is clarity, ownership and actions leaders can use immediately.
- Make invisible cultural barriers discussable
- Equip leaders to shape behaviour deliberately
- Turn employee insight into practical action
- Create change that lasts beyond the event
The UGRs® shift
FROM“That’s just how things are.”
↓TO“Here’s what we choose to reinforce.”
IN THEIR WORDS
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Now is the time for Steve Simpson and UGRs. Steve has created a concept that gives leaders a practical way to shift culture.
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Steve is one of those rare presenters who is able to convey a powerful message simply—in a way people remember and use.
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A stimulating, persuasive and valuably provocative look at the unwritten ground rules underpinning corporate life.
Australian Educator of the Year · Nevin Award · PSA Life Member
MEET STEVE
A practical provocateur for better workplaces.
Steve Simpson has spent more than 35 years helping organisations on four continents understand the real forces shaping performance. His work is grounded in research, sharpened by in-house experience and delivered with warmth, humour and refreshing candour.
He is the creator of UGRs®, author and co-author of five books, and a recipient of the Australian speaking profession’s most respected honours.
More about SteveSTART A CONVERSATION
Ready to make the unwritten visible?
Tell Steve about your audience, event or culture challenge. You’ll receive a personal response about the best next step.